Privacy policy

Effective Date: November 18, 2024
Last Updated: June 14, 2025

This Privacy Policy describes how Mother Cover Agency, Inc., doing business as Mother Cover ("Mother Cover", "we", "us", or "our"), collects, uses, discloses, and protects personal data through our website at www.mothercoveragency.com (the “Site”).

By using the Site, you consent to the practices described in this Privacy Policy.

1. Who We Are

This Site is owned and operated by Mother Cover Agency, Inc. We are the data controller of personal data collected through this Site. You may contact us via the contact form available on our Site.

2. Purpose

This Privacy Policy informs users about:

  1. The types of personal data we collect;

  2. How we use that data;

  3. Who has access to the data;

  4. Users’ rights under applicable privacy laws; and

  5. Our use of cookies and tracking technologies.

This Policy applies in addition to our [Terms and Conditions].

3. Legal Bases for Processing

For users in the European Union and United Kingdom, we process personal data in accordance with:

  • The General Data Protection Regulation (EU) 2016/679 (“GDPR”);

  • The UK General Data Protection Regulation and Data Protection Act 2018.

We rely on the following legal bases for processing:

  • Consent (Article 6(1)(a)): when you voluntarily provide data via the contact form or accept cookies;

  • Legitimate interests (Article 6(1)(f)): for analytics and website optimization.

We are not required to appoint a Data Protection Officer under Article 37 of the GDPR.

4. Consent

By using our Site, you consent to the terms of this Privacy Policy.
You may withdraw your consent at any time by:

  • Adjusting your browser settings or cookie preferences; or

  • Choosing not to submit your personal data through our forms.

Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

5. Personal Data We Collect

We only collect data necessary to fulfill the purposes outlined in this Privacy Policy.

a. Automatically Collected Data

When you visit our Site, we may automatically collect:

  • IP address

  • General geographic location

  • Device type, browser, and operating system

  • Pages visited, links clicked, and time spent on pages

b. Data You Provide Voluntarily

When you interact with the Site (e.g. submitting a contact form), we may collect:

  • Your first and last name

  • Your email address

  • Any additional details you include in your message

6. How We Use Personal Data

We use your data for the following purposes:

  • Analytics and traffic monitoring (automatically collected data);

  • Responding to inquiries and scheduling meetings (form submissions);

  • Improving our website functionality and user experience.

We do not use your data for automated decision-making or profiling.

7. Who We Share Personal Data With

a. Internal Use

We may share data with employees or contractors who require access for operational purposes, subject to confidentiality obligations.

b. External Disclosures

We will not sell, rent, or share your personal data with third parties, except where:

  • Required by law, regulation, or court order;

  • Necessary for legal proceedings or to protect our legal rights;

  • Required as part of a business transfer (e.g. merger, acquisition, or asset sale).

We are not responsible for the privacy practices of external websites linked from our Site.

8. How Long We Retain Your Data

We retain personal data only as long as necessary to fulfill the purpose for which it was collected. When no longer needed, data will be securely deleted or anonymized.

You will be notified if your data is retained longer than initially stated.

9. How We Protect Your Data

We implement appropriate technical and organizational measures to protect your personal data, including encryption, access controls, and secure servers.

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we take reasonable steps to mitigate risks.

We do not collect or store sensitive personal data (e.g. health or financial information).

10. Your Privacy Rights

If you are located in the EU, UK, or certain other jurisdictions, you may have the following rights:

  1. Right to be informed

  2. Right of access to your personal data

  3. Right to rectification

  4. Right to erasure (right to be forgotten)

  5. Right to restrict processing

  6. Right to data portability

  7. Right to object to processing

To exercise any of these rights, please contact us via the contact form on our Site.

11. Children’s Privacy

We do not knowingly collect personal data from children under the age of 16. If you believe a child under 16 has provided us with personal data, please contact us and we will promptly delete it.

12. Do Not Track (DNT)

Some browsers offer a “Do Not Track” signal. We do not currently respond to DNT signals, as there is no uniform industry standard for compliance.

13. Cookies and Tracking Technologies

Cookies are small data files stored on your device. We use cookies to improve your browsing experience.

Types of Cookies We Use:

  • Functional Cookies – remember user preferences;

  • Analytical Cookies – help us understand website usage and improve functionality;

  • Targeting Cookies – personalize content and track engagement;

  • Third-Party Cookies – may be set by analytics providers (e.g. Google Analytics).

You can control or disable cookies in your browser settings. Disabling cookies may affect certain Site functions.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect legal, technical, or operational changes. When we do, we will revise the "Last Updated" date above.

We encourage you to review this page regularly. If material changes are made, we may notify users by email or through a notice on the Site.

15. Complaints

If you believe your data protection rights have been violated, please contact us first so we can address your concerns.

If unresolved, you may lodge a complaint with your local data protection authority (e.g., the Office of the Privacy Commissioner of Canada, ICO (UK), or relevant EU supervisory authority).

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, you may contact us via the contact form on our Site or at hello [at] mothercoveragency [dot] com.