Strategic marketing and fractional CMO services.

Project based or on-going fractional marketing leadership expertise for your go-to-market strategy. 

Growth at all costs is over.
Let’s build your marketing engine the sustainable way.

With experience taking companies from their first $1M to over $500M, we can work with you and team to give you the strategy and guidance needed to reach your next stage of growth in a way that focuses on driving efficiency and profitability. Whether you need support in product marketing, brand, content, positioning, demand generation and account-based marketing, or a complete end-to-end strategy, we can plug in where you need us and help uncover new opportunities.

How we help

Foundational strategy

Before you can start building your growth engine, you need to have the right fuel. This includes nailing down your target audience, your ideal customer profile (ICP), customer and competitor analysis, pricing, positioning and messaging, and hypothesis for how best to go to market.

Growth marketing and demand generation

Gone are the days where marketing teams are measured by vanity metrics and making things look pretty. Strategic marketing drives business growth and can confidently carry a pipeline and revenue target. This area includes creating your marketing funnel model with defined KPIs, alignment to your sales team, and the channel mix that’ll deliver top of funnel through to bottom of funnel results.

Brand and content strategy

Your brand absolutely matters. And it’s not just about your logo or the colors you choose. Your brand needs to tell a compelling story. It needs to resonate with your buyer in a way that pulls them in to connect on a level deeper than the product or service you sell. Defining your brand, your unique voice, and the content strategy required is mission critical.

Team development, mentorship, and coaching

Building successful, highly-performing teams and seeing those team members go on to become leaders is highly rewarding. Through determining career ambitions, assessing skills, providing feedback and creating a professional development plan, we can help you invest in your team or head of marketing to grow them to be successful in their current role and prepare to level up. 

About Beth

Beth is a fractional CMO, 3x marketing executive with over 15 years of experience across B2B, SaaS/tech, supply chain and logistics, telecom, retail, and higher education, and the founder and CEO of Mother Cover. Her experience spans demand gen, product marketing, and brand strategy, earning her a reputation as a “triple threat” marketer. As a strategic leader who focuses on driving pipeline and revenue growth, she believes the best performing teams are led with heart. Coaching the next generation of leaders to hit their goals without burning themselves out or compromising their values is the cherry on top of her work. In her most exciting and demanding role yet, Beth is a proud mother to her daughter, Ruby. She is also a fur mom to Ella and together with her husband, Alex, a fellow entrepreneur, they call the Canadian prairies home. 

LinkedIn

  • Beth embodies all of the characteristics of a strong marketing leader. She is data-driven, articulate, empathetic, curious, and creative. Her integrity, ability to pivot from defining strategy to operationalizing ideas, and her people-first approach to leadership are just a few of the reasons she is one of the most influential leaders I have ever worked with. I look forward to the day we work together again.

    Jessica P. - Revenue Leader, 7Shifts

  • I had the pleasure of working on Beth’s marketing team for over 2 years. She was one of the most supportive leads I’ve had in my career, and she made me better at my job. She implemented a strong team structure that made the team both more effective and more engaged. She taught me a lot about leadership, and about getting the best out of your team. I look forward to when I can work with Beth again.

    Sive O. - Vice President of Marketing, Tulip Retail

  • Beth is a proven leader in the marketing space and has a solid backbone when it comes to standing up for her team and what she believes is best for the business at an executive level. Most importantly, she is an absolutely lovely human being and an absolute pleasure to work along side. I would without reservation recommend her.

    Jonathan D. - General Counsel, C&R Software

  • Beth and I worked together at iQmetrix. She is a fantastic leader to work with. She brings a wealth of knowledge in marketing and is highly skilled at owning a complete marketing strategy for a business. She is a people-first leader, that cares deeply for her team.

    Vanesa C. - Vice President of People & Culture, PolicyMe

What we’ve helped our clients achieve.

130% pipeline goal

•

101% of revenue goal

•

6x increase in average deal size

•

28% reduction in CAC

•

15+ product launches

•

6 geographic market expansions

•

4 ABM programs implemented

•

130% pipeline goal • 101% of revenue goal • 6x increase in average deal size • 28% reduction in CAC • 15+ product launches • 6 geographic market expansions • 4 ABM programs implemented •

Ready to discuss your marketing needs?


Need fractional or consulting support in areas outside of marketing? Contact us for a referral to a trusted partner in our network.